Users will soon have a new feature that permits them to lessen the quantity of AI-created videos appearing in their feeds. This initiative comes as the service disclosed that it now features over 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a widespread launch. This shift coincides with a increase in content created by AI, driven by recent content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its network labeled as AI-generated. Overall, more than 100 m pieces of content are added to the platform daily, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of artificial media they watch by using the topic control setting in the app and choosing AI-made media. Other topics that currently be controlled under the setting include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines require creators to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its community policies.
In addition, the service will from now on apply an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is also launching a $2 million awareness program for specialists and institutions to develop learning resources about using AI responsibly. This initiative will support educational bodies specializing in teaching programming and robotics.
Moderation Strategy
TikTok has supported its safety measures, following controversy over plans to make redundant a large number of content moderators in Britain. The company is planning to reduce 439 jobs in its trust and safety team in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content prior to it is viewed by people. TikTok stated a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
